Privacy Policy for sunwolfuk.com
1. Introduction
At Sunwolf UK (“we”, “our”, or “us”), accessible via sunwolfuk.com, we are fully committed to safeguarding your privacy and protecting your personal data. We recognize the importance of maintaining the confidentiality, integrity, and security of your personal information and process all data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
This Privacy Policy outlines how we collect, use, store, disclose, and protect your personal information. We encourage you to read this policy in full to understand your rights and our responsibilities.
2. Scope of Policy and Role of the Data Controller
This Privacy Policy applies to all visitors, users, account holders, and customers who interact with sunwolfuk.com. Sunwolf UK is the data controller for the purposes of data protection legislation and is responsible for handling your personal data in accordance with applicable laws.
If you have any questions or concerns regarding this policy, you may contact us at [email protected].
3. Categories of Personal Data We Process
We process a variety of data types, each collected for specific purposes. The personal information we collect includes, but is not limited to:
A. Usage Data
Information about how you use our website, such as browser type and version, IP address, pages visited, access times, and referring websites.
B. Account Data
Information you provide when creating an account, including your full name, postal address, email address, and telephone number.
C. Profile Data
Details from your interaction with our services, including purchase history, user preferences, reviews, saved items, and behavioral metrics.
D. Communication Data
Records of your interactions with our support teams, including emails, messages, contact forms, complaint submissions, and feedback.
E. Technical Data
Information relating to the devices you use to access our services, such as operating system details, device model, unique device identifiers, browser configurations, and language settings.
F. Transaction Data
Details associated with your purchases and payments on sunwolfuk.com, including billing details, payment confirmations, delivery addresses, and transaction history.
G. Preference Data
Marketing and communication preferences, such as newsletter opt-ins, advertisements engaged with, and stated interests in products or categories.
4. Legal Bases for Processing Personal Data
We rely on the following legal bases to process your personal data:
– Performance of a Contract: When data processing is necessary for fulfilling our contractual obligations to you, e.g., processing orders or providing services.
– Consent: Where you have provided explicit consent for specific uses, such as email marketing or optional cookies.
– Legitimate Interests: To improve user experience, analyze site usage, safeguard our platform, prevent fraud, and communicate with you effectively.
– Legal Obligation: To comply with applicable laws and regulatory obligations.
5. Your Rights
Under GDPR and CCPA, you have the following rights regarding your personal data:
– Right to Access: You may request access to the personal information we hold about you.
– Right to Rectification: You have the right to request correction of inaccurate or incomplete data.
– Right to Erasure: Also known as the ‘right to be forgotten,’ you may request the deletion of your data under certain circumstances.
– Right to Restrict Processing: You may request a restriction on data processing in certain cases.
– Right to Data Portability: You can request that your data be transferred to you or another controller in a commonly used, machine-readable format.
– Right to Object: You may object to the processing of your data where we rely on legitimate interests or direct marketing.
– Right Not to Be Subject to Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing.
To exercise any of these rights, please contact us at [email protected].
6. Security Measures
We employ a range of technical and organizational measures to protect your personal information. These include:
– Encryption of personal data during transfer and storage
– Access controls to restrict access to authorized personnel
– Regular backups and disaster recovery systems
– Employee training on data protection and privacy compliance
– Continuous monitoring and vulnerability assessments
Despite our safeguards, no data transmission over the internet can be guaranteed to be 100% secure. We encourage users to maintain strong passwords and protect their login credentials.
7. International Transfers
Your personal data may be transferred to and processed in countries outside of your jurisdiction, including countries that may not provide the same level of data protection. Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission and adherence to applicable regional data laws.
8. Data Retention
We store your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:
– Usage Data: Retained for up to 2 years for analytics and security purposes
– Account Data: Held until your account is deleted or becomes inactive for 3 years
– Profile and Communication Data: Retained for 2 years following last interaction
– Technical and Transaction Data: Retained for 7 years to comply with financial and legal obligations
– Preference Data: Stored until consent is withdrawn or as required by law
Data may be retained longer if required for legal compliance, dispute resolution, or enforcement purposes.
9. Cookie Policy
We use cookies and similar technologies to enhance your experience on sunwolfuk.com. Cookies are small data files stored on your device. The categories of cookies we use include:
– Essential Cookies: Required for website functionality and access to secure areas
– Functional Cookies: Enable enhanced features and personalized settings
– Analytical Cookies: Help us analyze usage trends and improve our services
– Performance Cookies: Facilitate load balancing and optimize speed and usability
10. Cookie Management and Compliance with GDPR & CCPA
Users are provided with a consent management tool upon first visit to sunwolfuk.com, allowing you to accept or reject non-essential cookies. You may also manage your cookie preferences through your browser settings at any time.
Under GDPR and CCPA, you have the right to opt-out of the sale or sharing of your personal information. We fully honor such requests and do not knowingly sell personal data.
11. Children’s Data
Our services are not directed at children under the age of 13. We do not knowingly collect or store personal data from children under 13 without verifiable parental consent. If we become aware that a child under 13 has submitted personal data, we will take reasonable steps to delete such data promptly.
12. Policy Updates and User Notification
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform enhancements. Substantial changes to the policy will be communicated to users through appropriate channels, including notification banners, email, or account messages. We encourage users to review this policy periodically.
13. Contact Us
If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, you may contact us at:
Sunwolf UK
Email: [email protected]
Website: sunwolfuk.com
We are committed to full compliance with applicable privacy laws and welcome your inquiries about how we protect your data.
—
This Privacy Policy is intended to reflect our strong commitment to data privacy and regulatory compliance. For further details or to exercise your rights, please contact us at [email protected].